Saturday, 24 February 2018

Sample Research Paper: Marketing Strategy Review


Sample Research Paper: Marketing Strategy Review
1. Choose a company (local & international) you think it has well brand name/good marketing story.
2. Study their marketing strategy from any related elements you. Strategic marketing elements include for instance the way the company segmenting the market, targeting, positing, 4Ps, brand experience, innovation, differentiation, law cost orientation, etc. (Note: it is recommended to focus on the marketing strategy elements that make the company successful. For example: the place/distribution strategy plays a huge role in making AlMarai a leader in the dairy food industry. Another example, the innovation, entertaining, simplicity, and quality of Apple product makes the company is one of the greatest ever.)
3. Submit the summary of the marketing strategy in no more than 3 pages in length including the references. (Note: your summary can be your PowerPoint slides).
I Will need a PPT and a 3 pages essay for this project
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