Brand Management (a case study of distressed
brand- Michelin motorcycle tyre failure, March 2016)
A Study of a distressed
Brand (Micheline tyre failure, march 2016, Argentina, more info bellow). A
Brand analysis of this destressed brand and development of a recommended brand
development strategy and/or repositioning strategy. (how does the company been
affected by the failure of the tyre and how the company recover after)
2 attachments…more
No comments:
Post a Comment