Research Paper on Strategic Issues in Tourism and Hospitality

Research Paper on Strategic Issues in Tourism and Hospitality

Rationale: (Survival and effectiveness in a global and highly competitive industry require managers who are able to think at a higher, strategic level. The course presents core strategic management and business planning theory concepts and frameworks and applies them in the context of tourism and hospitality organizations. The course runs over a period of two teaching terms and combines a taught component and an industry-hosted project carried out during a work-based learning component.)

<This paper regards the work-based learning component>

Learning Outcomes:

1. Critically assess the impact of business environment factors on strategic decision-making in tourism and hospitality organizations by using appropriate conceptual tools and methodologies

2. Critically analyze the strategic importance of a topic relating to managerial functions (e.g. marketing, finance, human resources and operations management) in the tourism and hospitality industry in a work-based learning environment

3. Combine primary research evidence and relevant theoretical knowledge in discussing implications for management and strategy in tourism and hospitality.

-The paper must reflect on all L.O. (1,2,3). Based on a managerial aspect of our choice (e.g. HR, customer relations, training importance, social media etc.) we have to combine it with the specific work-place environment, how it is implemented and what strategic approaches they use in order to be effective and productive for the company. A good example I would like could be "What strategies small family-owned hotels use in order to keep high quality customer relations/satisfaction"((host/guest, repeaters etc.)) This is because it has to be convincing enough I worked and gathered information.(primary research data) A hotel in Mykonos, Greece would be optimum to my profile since I worked there this past summer.  the structure should be like:

(2000 words=bibliography/methodology/environmental

 analysis/strategy management/secondary research)

(2000 words=application/research methods/primary research-((sample questionnaire-interview)) and use of proper examples based on theory)

Referencing style: APA

Paper length: 15 pages (4125 words) Essay

Academic Level: Masters

Writer: Hull (Masters in Strategic Management)

Total cost ($330 within 3 Days)

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